In a significant development for e-commerce businesses across the UK and Ireland, Amazon has launched a new fulfilment initiative that is set to reshape how sellers reach customers across borders.
The introduction of Amazon’s Remote Fulfilment with Fulfilment by Amazon (FBA) to Ireland means that UK-based sellers now have a seamless, cost-effective gateway to expand their reach into the Irish market.
This blog explores what this means for UK sellers, the strategic benefits it offers, and why joining Deal Hunters FBA Wholesale Programme could be the smartest move to capitalise on this opportunity.
The Game-Changing Launch: Amazon.ie and Remote Fulfilment
Amazon’s launch of its Ireland-specific marketplace, Amazon.ie, comes with the option for Remote Fulfilment through FBA. This initiative allows UK sellers to list their products on Amazon.ie and fulfill Irish customer orders using their existing UK inventory.
There’s no need to store products in Ireland or register for Irish VAT, making this a major advantage for sellers who want to tap into new markets without extra overheads.
What Is Remote Fulfilment with FBA?
Remote Fulfilment with FBA allows sellers to list their UK-based FBA inventory on other Amazon EU stores and fulfill orders from their existing stock in the UK. This means Irish customers can order from Amazon.ie, and Amazon will handle customs clearance and delivery using the seller’s UK inventory.
This is a major development for UK businesses because it lowers the entry barrier to international expansion and gives sellers immediate access to a new customer base in Ireland.
Key Benefits of Remote Fulfilment to Ireland
Amazon’s new fulfilment setup comes packed with benefits, especially for small and medium-sized UK sellers looking to grow.
1. Prime-Eligible Listings on Amazon.ie
UK FBA inventory is now Prime-eligible in Ireland. This means faster delivery and better visibility on Amazon.ie, making products more attractive to Irish customers.
2. No Irish VAT Registration Required
UK sellers can sell to Irish customers without the need for a VAT registration in Ireland. Amazon will handle VAT collection and remittance on your behalf.
3. Amazon Handles Customs Clearance
Post-Brexit, customs clearance can be complex. With Remote Fulfilment, Amazon simplifies this process. They handle all customs-related procedures, allowing sellers to focus on scaling their businesses.
4. Lower Fulfilment Fees
Surprisingly, the fees for Remote Fulfilment to Ireland are lower than domestic UK fulfilment fees in many cases. This provides a cost-effective method to grow your customer base without increasing costs.
5. Simple Enrollment Process
To get started, sellers simply go to the Remote Fulfilment section in Seller Central, select the UK as the inventory country and Ireland as the destination. They can choose automatic listing expansion or add products manually via the Amazon.ie interface.
6. Eligibility Criteria
- Must be a professional seller
- Active FBA seller in the UK and Ireland
- Products should not exceed €150 in value
- Must comply with safety and product regulations
These criteria ensure that high-quality, compliant products are being sold across borders.
ireland amazon FBA centre
What This Means for UK Sellers
The Irish e-commerce market is booming. With a population of over 5 million and a growing appetite for online shopping, Ireland represents a substantial growth opportunity. Until now, reaching Irish customers meant either fulfilling orders manually, which is slow and expensive, or investing in Irish-based warehousing, which is costly.
Remote Fulfilment changes this completely. It gives UK sellers a frictionless path to Irish customers, enhancing product visibility and availability while minimising the costs typically associated with international selling.
Expanding Without the Headaches
The removal of logistical and tax complexities is a huge win. Sellers can operate as if they’re selling domestically but reap the rewards of international exposure. In essence, this is a unique moment for sellers to expand operations without expanding their overheads.
Increased Sales Potential
With Prime eligibility, better product visibility, and a new marketplace, sellers can expect a meaningful increase in sales volume. Add to this the trust Irish consumers have in the Amazon brand, and the opportunity is clear.
Why Now Is the Perfect Time to Start Selling on Amazon
The introduction of Remote Fulfilment to Ireland is part of Amazon’s larger strategy to connect its European markets more closely. For UK sellers, this is not just a convenience—it’s a growth hack.
In the post-Brexit era, selling into the EU has become more complex. Amazon’s Remote Fulfilment solution helps bridge that gap, allowing UK sellers to navigate this new reality more easily.
Furthermore, with Amazon.ie being a new marketplace, the competition is relatively low. Early adopters stand to benefit most, gaining market share before the marketplace becomes saturated.
How to Get Started with Remote Fulfilment
- Log into Seller Central
- Navigate to “Remote Fulfilment with FBA”
- Choose “Marketplace Enrolment”
- Select the UK as your inventory country
- Choose Ireland as your destination store
- Opt for “Automatic Listing Expansion” or manually add your products on Amazon.ie
Within a few clicks, your products will be available to Irish customers with full Prime benefits and no need for additional inventory or tax compliance.
Deal Hunters FBA: The Best Way to Start Selling on Amazon
While Amazon’s new fulfilment programme presents massive potential, getting started can still feel overwhelming—especially if you’re new to the world of Amazon FBA or wholesale sourcing. This is where Deal Hunters FBA comes in.
What is Deal Hunters FBA? Deal Hunters FBA is a comprehensive wholesale programme designed to help aspiring Amazon sellers build profitable businesses from the ground up. From sourcing high-quality products to understanding Amazon’s backend systems, the Deal Hunters community offers end-to-end support.
Why Choose Deal Hunters FBA?
- Proven Track Record: Deal Hunters is run by 7-figure sellers who know the game inside and out.
- Expert Guidance: You get mentoring, coaching, and sourcing support tailored for Amazon FBA success.
- Community and Networking: Join a tribe of like-minded entrepreneurs growing their Amazon businesses together.
- Focus on Wholesale: Learn how to build a scalable and sustainable business using wholesale sourcing strategies that actually work.
With the recent Amazon.ie launch and Remote Fulfilment access, Deal Hunters FBA is perfectly positioned to help you make the most of this new opportunity. Whether you’re looking to get started or scale up, there’s no better time—and no better programme—to support your journey.
Final Thoughts
Amazon’s new Remote Fulfilment option to Ireland is a major leap forward for UK-based FBA sellers. It opens doors to new markets, reduces operational complexity, and increases profitability—all while utilising your existing inventory.
But success in this space requires more than just opportunity—it requires knowledge, strategy, and the right support system.
If you’re serious about building or scaling a successful Amazon FBA business, then now is the time to join Deal Hunters FBA. Our wholesale programme equips you with the tools, training, and network you need to thrive. Don’t just watch the opportunity—seize it with Deal Hunters FBA today.
