Blog, Business, FBA

How to Start Selling on Amazon FBA Europe

selling on amazon fba europe

If you’re already an Amazon FBA seller in the UK, you might be wondering how to expand your business. One great option is to start selling in Europe. Amazon’s Pan-European fulfillment system gives you access to millions of customers across countries like Germany, France, Italy, and Spain, making it easier than ever to scale your business.

Why You Should Consider Selling on Amazon Europe
Expanding into the European market opens up opportunities for higher profitability. Products that are common in the UK, like mugs, might be rare and in demand in countries like Germany and France, allowing you to sell them at a premium price. With Amazon’s Pan-European fulfillment system, your products are stored closer to your customers, which means faster shipping times and a higher chance of winning the Buy Box.

Significant Fee Reductions: Now is the Time
Amazon is making it even more appealing to sell across Europe by reducing their FBA fulfillment fees by 12% to 30% for small oversized products in the UK, France, Italy, Spain, and Germany. This fee reduction could save you up to £1.60 or €1.87 per item, boosting your margins and making it more cost-effective to sell across Europe. These changes are aimed at helping sellers take advantage of European markets.

How to Get Started
Enroll in Pan-European Fulfillment – Head over to your Amazon FBA settings and activate the Pan-European Fulfillment option. This allows Amazon to store your products in multiple countries and ship them directly to your customers faster.
Review the New FBA Fees – If you’re already an Amazon FBA seller, you should have received an email with the breakdown of the new fees. It’s essential to review them and see how they can impact your business.
Maximize Your Margins – With reduced fees, you have the opportunity to increase your profit margins. Whether you choose to reinvest these savings into your business or pass them on to customers to stay competitive, the choice is yours!

Conclusion
With these new fee reductions, there has never been a better time to expand your Amazon FBA business into Europe. Don’t miss out on this opportunity to grow your business in 2024, especially as we approach the busy Q4 season. Set yourself up for success by enrolling in Pan-European Fulfillment and tapping into millions of new customers.

Check out our YouTube video Start Selling on Amazon FBA Europe NOW for a deeper dive into this topic!

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